I'm curious - the "industry bigwigs" like Apple and other companies are betting that the DVD has basically had it. But judging from my own sales, a lot of people still appreciate being able to purchase a physical DVD. I've always offered DVDs, plus a pure download option, which works very well for people who have good computers, fast internet access, and want to save a few dollars.
I'm considering a third option now, and I'd really appreciate your opinion.
My new course is going to be about a 25 GIGABYTE download, broken up, of course, in multiple chunks, but nevertheless, this is indeed a HUGE chunk of bandwidth for the average home internet account.
I'm considering offering the course on a 32GB USB stick. You'd get all the course videos in 720p high definition (DVDs are standard definition, which is poor quality by comparison). Many TV's these days can handle USB sticks directly, and of course, it would work on any computer or tablet that has a USB port. You wouldn't have to download the huge files, and another added benefit would be that you'd have an easy place to store the course that would not take up space on your computer. You'd also get a hard copy of the course book.
The USB stick option would cost about the same as the DVD option, though both of those would be a bit more than a straight download-only option.
So, assuming DVD+Book cost the same as USB+Book, and Download Only was a little bit cheaper, which would you choose?